Luxe Assist
Privacy Policy
Last updated: 16 November 2025
Luxe Assist (“I”, “me”, “my” or “the business”) is committed to respecting your privacy and protecting your personal data. This Privacy Policy explains what information I collect, how I use it, how it is stored, and your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
This policy applies to visitors of my website (www.luxeassist.net), clients, potential clients, and anyone who communicates with me in relation to my services.
---
1. Who I Am
Luxe Assist
United Kingdom
Email: alix@luxe-assist.org
I provide freelance Executive Assistant, Project Management and Operations Support services to individuals and small businesses.
---
2. Data I Collect
I only collect data that is relevant to providing my services. This may include:
A. Information you provide directly
Name and contact details
Business name, job role and project information
Emails, messages or documents shared during our work
Invoice information and payment details (processed via secure third parties)
B. Information collected automatically (website use)
IP address
Browser type, device type, operating system
Pages visited, time spent on pages
Cookies and analytics data (see Cookies section below)
C. Information from third-party tools
If you book a call, sign a contract or make a payment, I may receive limited information from:
Calendly or booking tools
Email and CRM systems
Accounting or invoicing platforms (e.g., QuickBooks/Xero)
Google Analytics (anonymous traffic data)
Cloud storage (Google Drive, OneDrive, SharePoint)
---
3. How I Use Your Data
I use your information to:
Respond to enquiries
Provide Executive Assistant, project and operations support
Manage schedules, documentation and communications
Prepare proposals, contracts and invoices
Deliver reports or project documentation
Maintain business and financial records
Improve website performance and user experience
Comply with legal and HMRC obligations
I do not use your data for automated decision-making.
---
4. Legal Basis for Processing
I process data under one or more of the following lawful bases:
Contract: To fulfil a service you request
Consent: When you voluntarily opt-in or provide information
Legitimate Interest: To run and grow my business
Legal Obligation: Accounting, tax and compliance requirements
---
5. How Your Data Is Stored
Your information is stored securely using encrypted systems wherever possible, including reputable cloud providers. Access is restricted to me only.
Data may be stored on:
Encrypted laptop
Secure cloud storage (Google, Microsoft, etc.)
Professional email provider
Accounting system
CRM or task management tools
I take reasonable steps to safeguard your information, but no digital storage method is 100% secure.
---
6. Sharing Your Data
I do not sell or rent your data.
I may share minimal necessary data with trusted third-party providers who assist with:
Email services
Project management tools
Cloud storage
Accounting software
Payment processors
Website hosting or analytics
All providers comply with UK GDPR and have their own privacy policies.
---
7. International Data Transfers
Some tools I use (e.g., Google, Microsoft, Calendly) may store data outside the UK. When this happens, transfers are protected by:
Adequacy regulations, or
Standard Contractual Clauses (SCCs), or
UK-approved equivalent safeguards
These ensure your data remains protected.
---
8. Data Retention
I keep your data only as long as necessary:
Client project files: up to 6 years (legal and tax reasons)
Invoices and financial records: 6 years
Email correspondence: up to 3 years (or sooner on request)
Website analytics: up to 26 months
Enquiry information: 12 months
You can request deletion sooner where legally permitted.
---
9. Cookies & Tracking
My website uses cookies to improve performance, track usage and enhance your experience.
Cookies may be used for:
Website analytics
Performance monitoring
Basic functionality (e.g., contact forms)
You can disable cookies at any time in your browser settings.
This site may use:
Google Analytics
Search Console
Embedded third-party content
---
10. Children’s Data
Luxe Assist does not knowingly collect or process personal information relating to children. My services are intended for adults and business clients.
If you believe that I have mistakenly collected children’s data, please contact me and I will remove it immediately.
---
11. Your Rights
Under UK GDPR you have the right to:
Access your personal data
Correct inaccurate information
Request deletion
Restrict or object to processing
Withdraw consent
Request data portability
Lodge a complaint with the ICO (Information Commissioner’s Office)
To exercise any rights, contact:
---
12. Changes to This Policy
I may update this policy occasionally. The “last updated” date will always be displayed at the top.
---
13. Contact Me
If you have questions about this policy or how your data is used, contact: